Counselors Academy 2012: call for presentations

I’ve said this before: my PR highlight of the year is PRSA Counselors Academy conference, which features some of the smartest agency leaders you’ll ever meet.

In fact, it means so much to me that I’m chairing the 2012 event in New Orleans, May 6 to 8, 2012. We have an amazing and talented committee of volunteers putting it all together, including my co-chair, Dana Hughens and the folks at PRSA.

In keeping with our Big Easy locale, this year’s theme is ‘Jazz Up Your Agency: Stylings from the Best in the Biz’. Right now, we’re putting the content together and we’re looking for standout presentations on innovations and best practices in business, communications, social media and PR. The deadline has been extended to October 7.

I hope you’ll consider submitting a session or looking into joining us at #CANOLA in May.

For me, Counselors is about two things: the content and the people. It’s always provided an unbeatable combination of both.

About Martin Waxman

Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

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