Quick confession: I’m not on Facebook (yet) because I think I would probably become addicted and spend way too much time on the site. I’m fascinated by it though.
Enticed.
From what I’ve seen and read about the service, it’s an amazing way to find and connect with people, to keep in touch.
And I think I understand the site’s appeal. Facebook links past with present: it brings nostalgia to life.
About Martin Waxman
Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
Facebook has active PR Communities from Toronto’s Public Relations for Tomorrow, The Offical Facebook Public Relations Group, PR Practitioners Do It CP Style to a group called Strumpettes, a group preaching honesty in the public relations profession. For the most part it’s a great way to get a quick pulse on what other PR people are thinking and exchange ideas. Bill
Facebook is quickly overtaking LinkedIn’s position as the premiere service for professional and career networking. I just had all the professional staff at our agency sign up. I had never seen Facebook before. I feel a bit odd using it as a business networking tool, when just six months ago it was thought of as a “tool” used by college kids to hook up.