LinkedIn Learning Marketing Courses
In an engaging series of video courses from LinkedIn Learning, Martin Waxman demystifies digital and social media marketing and generative AI. He offers viewers actionable strategies, useful tips, and real-life examples designed to help your business achieve its goals.
Generative AI for Digital Marketers
This course looks at artificial intelligence from a digital marketing lens and cuts through the hype to explain what it does and how marketers and communicators can use AI in a strategic and human-first way.
Generative AI for Digital Marketers identifies recent breakthroughs in generative AI, outlines marketing opportunities, challenges and risks, and provides strategies on how digital marketers can integrate generative AI tools into their creative team’s workflow.
Series: Digital Marketing Trends
In the past 10 years, social media and digital communications have transformed marketing and PR. And the pace of change isn’t slowing down. Continuous learning and training is now part of our playbook, yet with all the new developments, how can we keep up?
In Digital Marketing Trends a video series course I developed for LinkedIn Learning, I offer news about the latest platform changes and products and how they affect your brand. I talk about trends like artificial intelligence (AI) and machine learning, voice search and assistants, chatbots, mobile video and privacy and ethical concerns. And I share cases and examples of how some companies are developing strategies and creative programs to adapt.
Every two weeks, we release a new video that will keep you on top of the latest digital trends and how to integrate them in a way that makes sense for your organization and helps achieve your goals.
Social Media Marketing: Strategy and Optimization
If you own a small businesses, you can’t afford not to be active on social media. Having accounts on Facebook, Instagram, Twitter, Pinterest, YouTube or TikTok helps keep you tuned into your customers’ needs and helps drive traffic to your website or brick-and-mortar store. But do you need to be in all those places? How can you get the most out of your content?
In Social Media Marketing: Strategy and Optimization, available on LinkedIn Learning, I take you through the strategies and tactics you need to be successful at social media marketing, without a lot of resources or dedicated marketing staff.
Social Media Marketing for Small Business
If you’re a small business owner, you can’t afford not to be active on social media. Having a Facebook, Instagram, Twitter or LinkedIn account keeps you tuned into your customer’s needs and helps drive traffic to your website or brick-and-mortar store.
In Social Media Marketing for Small Business, a video tutorial I developed LinkedIn Learning, you’ll learn strategies and tips on how to be successful at social media marketing with limited resources and staff.
Content Marketing: Podcasting for Business
Podcasts are a smart – and cost effective – way to produce multimedia content that engages your customers. And unlike video, they don’t require the same resources to produce. Podcasts provide your organization with the opportunity to tell a story directly to your customers. And while you want people to listen in, you start by listening to your audience’s needs and figuring out how you can help.
In Content Marketing: Podcasting for Business, a video course I developed for LinkedIn Learning, I share tips on how to develop and create a successful podcast, outfit yourself with the gear you need, and produce, edit and promote your show.
Social Media Stories: Creative Strategies and Tips
Everybody—and every brand—has a story to tell. And social media provides a quick, cost-effective and entertaining format to create visual content that engages your audience. But how do you break through the clutter and produce stories that stand out?
In Social Media Stories: Creative Strategies and Tips, you’ll learn how to plan, storyboard, produce, and enhance your stories with augmented reality, stickers, and GIFs. You’ll also learn how to budget and develop a promotion strategy. And the course is fast-paced and short … just like social media stories.
Content Marketing: Blogging For Business
To blog or not to blog? That’s a question I hear from organizations of all sizes. And, of course blogging can offer many opportunities and benefits. Blogs have come a long way from online diaries and can now help your organization establish itself as a thought leader, celebrate customers and staff, and become the online hub for news and PR.
In Blogging for Business, a video course I developed for LinkedIn Learning, I share tips on how to develop your blogging strategy, find and train your team and create an engaging blog that helps achieve your business goals.
Social Media Monitoring: Strategies and Skills
We’ve all worked with people who don’t listen. The same is true for companies. If your organization is paying too much attention to the world you see through your own marketing lens, you’re likely missing out on many conversations that could be helping or possibly hurting their business.
In Social Media Monitoring: Strategies and Skills, a course on LinkedIn Learning, I take you through how to set up your social listening dashboard and use it to discover insights that could lead to new products and opportunities, help with customer service, and identify issues and potential crises that may be brewing on the horizon.
Become a Marketing Entrepreneur
Got a great idea for a marketing business? Whether you’ve been itching to start out on your own or pivoting after a layoff, this short course provides you with the roadmap you need to begin your entrepreneurial journey.
This LinkedIn Learning course provides actionable tips and advice to help you take your marketing business from idea to execution. Learn how to develop your service offerings and position them as essential to the clients you’re looking to attract. Discover how to review and reframe the business plan for your startup. Get strategies for refining your new business pipeline, identifying partners, and establishing the pricing model for your services. Plus, learn how to get ready for launch by developing a stellar digital marketing strategy.