Last month, David Mullen posted a question about whether APR still had value for PR professionals. There was a lively debate and I posted a comment which put me in the APR ‘die-hard’ camp – a place I’m happy to be.
As I’ve said before, I’m a strong believer in professional accreditation, both personally and for the industry as a whole.
And, as CPRS Toronto accreditation committee co-chair, I wanted to remind you that if you are interested in pursuing the designation, the deadline for applications is December 1, 2008. Please visit, www.cprs.ca for more information, or feel free to contact me.
About Martin Waxman
Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
