Last week, I started teaching my my third social media class at McMaster University. I’d recently been spending time getting ready for it (my excuse for not blogging?), finalizing course materials, assignments and the opening lecture.

This got me thinking about my role as instructor.  

Like many of you. I’m immersed in social media. I work in it, read about developments every day, tweet, post, blog, share information and news, offer my POV on Inside PR, test out the new tools.  In many ways, I consider myself a perennial student, perhaps because social media is so DIY.

Yet in my course, I become the teacher, hopefully able to impart what I know in a way that motivates and excites.

I’m not sure if other educators feel the same, but even when I’m teaching, I still feel like a student and learn a lot from what my own students discover and share.

It seems like the traditional student/master roles are blurring.  And if we’re the kinds of people who are curious and open to new ideas, we now have the opportunity to play both parts simultaneously. It’s a two-way approach and takes some getting used to, since it’s not the model we grew up with. Both sides need to understand and accept the change. I like it a lot, because while there’s less control, there’s a lot more knowledge exchanged.

The only question is what kind of backpack to carry :).

I’d be interested to hear your take.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.