Agency lessons I learned from Mad Men

… how to stock my office bar,  tips on merging two firms in 72 hours, the importance of ice  … OK, I’m a bit late to the series, but I got Mad Men seasons one and two as a Christmas gift and did a marathon viewing of all 26 episodes during the...

Why I hate asterisks*

I was on the subway yesterday looking at the sale ads and getting ready to score an amazing deal…on something.But my hopes were dashed when I noticed that fateful symbol perched on BIG OFFER’s shoulder. And though it’s barely visible, it packs a...

A ‘Bold’ failure to communicate

I’ve been having a few email issues lately. Mostly related to my Blackberry.Sometimes, when I forward an email, random words (and even whole sentences) get cut up, deleted and garbled (or as one email said, rbld). It’s as if I’m writing in a bizarre...

The next best thing

I remember an ad campaign from many years ago that used to proclaim long distance as ‘the next best thing to being there’ – pre-fibre optics.I think the same epithet could be used to describe blogging and social media (except without the exhorbitant...

Advertising or PR?

I needed a good cup of coffee after reading a story by Globe and Mail reporter Jennifer Wells about a new Maxwell House advertising campaign entitled ‘Brew Some Good’.It turns out the ad agency decided to go minimalist with its TV spot, spending $19,000 on...