Feb 11, 2008
Last year, I wrote a post about the key things I look for when someone applies for a job. And in response, Centennial College’s Gary Schlee invited me to take part in a class assignment where I would create a job description for his students and then grade the cover...
Jan 17, 2008
We relaunched the Palette PR website today. It’s a whole new look that reflects the type of agency we’ve become; our approach and offerings. It’s also the debut of our in-house designer, Andrew Glenn, who will enliven Palette’s graphic and...
Jan 12, 2008
Earlier this week I read a wire story in the Globe and Mail about students having to pay a fair bit of money to secure a Wall Street internship. Here it is from another outlet.Now, while this doesn’t apply to PR (yet), I don’t like it one bit. I think...
Oct 31, 2007
Thanks to BoingBoing, I read a cringe-worthy, yet thought-provoking post by Wired magazine editor Chris Anderson squarely aimed at PR people.In it, he states that he gets too many irrelevant news releases from PR folks who have no idea about what he’s looking...
Oct 11, 2007
It’s happening everywhere. That seemingly never-ending deluge of emails, filling up your in-box, often to overflowing. It’s like gridlock every time you look at your computer screen. No matter how hard you try, you just can’t seem to inch two cars ahead.And it doesn’t...
