Counselors Academy 2010 – Twitter notes

Last year, after live-tweeting from Counselors Academy’s annual conference, I noticed my Twitter feed had become my notes for the sessions. So I used them in a blog post to capture the flavour of the event. Counselors is, as I’ve said many times, my PR...

Who are we?

I ask the question in my -30- segment on this week’s Inside PR (2.03). And it feels like PR people – and especially senior practitioners – ask it a lot.  You’d think we’re all existentialists or something. But the fact is, our profession seems...

Inside PR 2.01 – introducing your new hosts

This post was originally published on the Inside PR blog. Well, the torch has been passed and Inside PR’s two creators, Terry Fallis and Dave Jones have decided to hang up their Zoom recorders (well for this podcast, anyway).  I think that for all the listeners of...

There’s no business like PR business

OK, there is… there is… But the business part of running an agency is often considered second to the practice of PR.   It’s been said that communicators don’t understand the intricacies of business goals and this lack of knowledge has been one...

What’s next: J-schools offering a master’s degree in blogging?

That might be a good idea. According to a new study conducted by PR Newswire/Canada Newswire and PRWeek, 52 per cent of bloggers now view themselves as journalists. This is up from about 33 per cent in 2009. Another shift in the PR/media landscape.  And it opens the...