Don’t look a gift blog…

… in the word-of-mouth…What I mean to say (if you’ve recovered from that pun) is that blogging is hard work: write; edit; publish; repeat ad infinitum.Sure, it’s fun and rewarding but there’s no mistaking the commitment. And every once in...

Plugged in

A couple of days ago I tried an experiment: I wanted to avoid reading email, blogs and all and sundry tidbits on the internet for 24 hours – to get a respite from the constant online activity. Instead I would go ‘old fashioned’ and spend the day...

So you want to work in PR – revisited

Last year, I wrote a post about the key things I look for when someone applies for a job. And in response, Centennial College’s Gary Schlee invited me to take part in a class assignment where I would create a job description for his students and then grade the cover...

Media relations 2.0

A couple of days ago and quite out of the blue, I got a call from a reporter at the Louisville, Kentucky Courier-Journal. He was doing an article on a major infrastructure project in his community that refrenced the 407 ETR (a toll road in Toronto). And he wanted to...

I think I’ve got it…

If you’ve been reading my most recent posts – here (1) and here (2) (note: that’s the order you should read them, despite the chronology) – you’ll notice that I’ve been playing around with the pub date and time function in...