Dec 2, 2010
I have received, but have never eaten Spam. I used to laugh at it hysterically when I watched the old Monty Python sketch. I thought it had the flavour of irony. All that changed with email, when it took on a more insidious taste. I remember the first time I got...
Nov 15, 2010
For the second year running, I’ve had the pleasure of teaching a social media course to the PR students at McMaster University in Hamilton. Like the first time, the class is a diverse group that includes both recent grads who are completing their PR...
Oct 4, 2010
What’s the ROI? That ubiquitous question is on the minds of brand managers, PR folks, marketers and business people everywhere. Of course, it comes up a lot in social media where we still haven’t stumbled on that one surefire way to measure our...
Sep 12, 2010
It didn’t matter that I’m the instructor, yesterday I had first-day jitters for my social media course. This was amplified a bit when, at 9:05, I looked around the computer lab and no one was there (we start at 9 a.m.). Turned out the class was listed in...
Aug 30, 2010
Most of us learn about social media from the school of hard clicks. We Stumbleupon sites…download apps…subscribe to blogs…read and bookmark cases…tweet out links…test our ideas…and gain a working knowledge along the way. And now...
