Social media marketing lessons I learned from my Dad

Social media marketing lessons I learned from my Dad

Many of you know my parents had a fabric and drapery business, and it was often the topic of conversation around the dinner table. I remember my dad saying, more than once, “the customer is always right.” As a young teenager, I took that literally and would often get...
Serendipity and the creative power of small data

Serendipity and the creative power of small data

Big data is all around us. You can sense it – or rather, it senses you. We may even be heading toward a data singularity, a time in the not so distant future when sensors all around us will send vast amounts of information to a centralized source to learn and adapt in...
Five things I learned in 2015

Five things I learned in 2015

I’ve always been a major consumer of content. Like most PR pros, I’m a media junkie, that is, passionate about news. I used to start my days poring over five papers, listening to radio and watching TV. In recent years, that’s been turned into more of...
In praise of bad ideas, not bad judgment

In praise of bad ideas, not bad judgment

We’ve all heard the expression: there are no bad ideas. And you know something? That is just. not. true. There are some awful ideas out there. Real stinkers. But many times absolutely ridiculous-sounding, bottom of the barrel sludge can become the creative equivalent...