Apr 17, 2013
Since January, we’ve been starting the UT SCS Digital Strategy Foundations class with a ‘what’s new’ roundup of some of the latest apps, sites and stories of interest and why they’re relevant to marketers and communicators. Sometimes I...
Mar 6, 2013
One of my first jobs was working as a junior copywriter for a large ad agency. And my favourite part was writing the radio ads because I got to be part of both the creation and production. I’d find myself in a state-of the art recording studio with a seasoned...
Mar 1, 2013
I was talking to a neighbour not too long ago. She’s a first or second year lawyer with a big corporate firm. She asked me what I did and when I told her said she doesn’t use social media at all – not even LinkedIn. I tried to explain the benefits of...
Dec 13, 2012
Mary Meeker of Kleiner, Perkin, Caulfield and Byers released a new study on the state of the Internet that explores, among other things, how we’re making the transition from an asset-heavy society to one that’s asset-light. What does that mean? Basically,...
Oct 11, 2012
Thought I’d share a list of events I’ll be attending over the next few months: PRSA International Conference, San Francisco (October 14 to 16) – The largest gathering of PR professionals in the world and a first class line-up of speakers including a...
