Jan 31, 2011
On Friday, the Canadian Council of Public Relations Firms presented a PR bootcamp with presentations and panels led by some of Toronto’s agency leaders. The sessions included talks on motivating and challenging staff, selling PR to senior management and pitching...
Jan 7, 2011
… how to stock my office bar, tips on merging two firms in 72 hours, the importance of ice … OK, I’m a bit late to the series, but I got Mad Men seasons one and two as a Christmas gift and did a marathon viewing of all 26 episodes during the...
Oct 25, 2010
When we created energi PR, we brought together the leadership and expertise from two successful agencies, as well as a roster of great clients. And one of the benefits for me was that in addition to consumer and corporate, we now had a healthcare practice. Anyone...
Sep 12, 2010
It didn’t matter that I’m the instructor, yesterday I had first-day jitters for my social media course. This was amplified a bit when, at 9:05, I looked around the computer lab and no one was there (we start at 9 a.m.). Turned out the class was listed in...
Aug 27, 2010
On Inside PR #2.17, Gini Dietrich and I talked about ghost blogging, a subject that has been haunting the blogosphere for a long time. Much has been written about the ethics surrounding it. It’s a debate about authorship and authority. If your name appears on a...
