Feb 7, 2011
I never really liked it. Maybe because I grew up in a 2.5 channel universe (at least in my formative years). Ever since I was young, when I watched TV, I really watched it. Meaning I naturally tried to concentrate on everything – shows and commercials. Even if...
Jan 31, 2011
On Friday, the Canadian Council of Public Relations Firms presented a PR bootcamp with presentations and panels led by some of Toronto’s agency leaders. The sessions included talks on motivating and challenging staff, selling PR to senior management and pitching...
Jan 24, 2011
That’s an expression from the hallowed halls of academe. Young profs looking to secure a tenured position were expected to write and publish research in scholarly journals to build a profile and move ahead. How does this apply to PR? More and more,...
Dec 24, 2010
A few years ago, I wrote an online ditty based on Clement Moore’s classic Christmas poem and I thought I’d update it a bit and share it with you again (with apologies to Mr. Moore). As we head into the holidays, I want to thank all of you for visiting,...
Dec 23, 2010
Guest post by Lindsay Peterson It’s the end of the year and yes – as Gini Dietrich said, I am a last-minute shopper (and proud of it). But not everyone is. Some people, like my colleague, Lindsay Peterson, actually think ahead! So… in the spirit of...
