Apr 19, 2011
Last fall, my good friend Gini Dietrich asked me and 30 other senior PR and marketing folks to contribute to a project she was working on. She was compiling a collection of letters to an unnamed CEO offering our honest perspective and advice. The result is the...
Apr 18, 2011
Every year around this time, I write about the Counselors Academy Spring Conference – a gathering of some of the smartest PR agency leaders you’ll ever meet. It’s happening May 13 to 15 in Lake Las Vegas (where gamblers go to drown their sorrows :))....
Apr 12, 2011
Sometimes it’s exhausting. Checking into this venue or that. Scanning Twitter. Facing up to Facebook. Uploading a lifestream… And of course we need to be mindful of the people sitting right next to us IRL, who may or may not share our social...
Apr 10, 2011
In just over three months, I’ve watched 52 episodes of the best series on TV (IMHO): Mad Men – a show that makes me long for the ’60s and the heady days of the ad biz. (Now, I’m holding my breath till season five.) Earlier this year, I wrote...
Apr 5, 2011
I was at a meeting with a group of agencies not too long ago – PR, ad, digital and media buying. We were working together on a campaign that included various components from each of our firms. When the plan was presented, I was struck by the similarity of...
