Dec 10, 2009
When I started in PR, I worked in arts and entertainment and called myself a publicist. And I was proud of the title. Then I switched to the corporate agency side and became a PR consultant who practised media relations. It didn’t take me long to realize those...
Nov 22, 2009
At Palette we have a promise (to our clients and ourselves) that our relationships and work will be based on three pillars: simplicity, energy and integrity. It’s at the heart of everything we do. But lately I’ve noticed that for some people and...
Nov 8, 2009
Well, the social media for PR course I’m teaching at McMaster University is half over (hard to believe) and the students are busy working on their blogs. I’d like to take this opportunity to introduce and welcome them to the online community. Name Blog...
Nov 4, 2009
You can’t pick up a Canadian newspaper, listen to radio or watch TV without hearing about H1N1, the vaccination process, supply issues, lineups…But the story doesn’t seem to have the same intensity in the U.S. It wasn’t even mentioned in Conan...
Oct 29, 2009
Last week, I attended meshmarketing – a one-day gathering in Toronto highlighting social media case studies and best practices.The event took place at CiRCA, a Toronto nightclub. And I have to say, I wasn’t ready for the stanchions, bouncer attitude and...
