Truly understanding your market

I didn’t realize Winnipeg had earned the dubious distinction of being the ‘car-theft capital of Canada’. (I did know that during especially cold spells, people left their cars running and other people ‘borrowed’ them to avoid...

My take on blogger relations

So much has been written and/or talked about PR folks reaching out to bloggers with stories and news. There’s been a lot of ‘tiptoe round the tulips’ advice (e.g. tread very lightly) and comments about how different it is from traditional media...

Start the presses

Say you’re a print media junkie, interested in seeing front page news from… Duluth, Minnesota, Winnipeg, Manitoba (yes, my hometown), Omaha, Nebraska or any of over 600 other international newspapers. You could go to the library, but chances are anything...

Less than perfect pitch

Thanks to BoingBoing, I read a cringe-worthy, yet thought-provoking post by Wired magazine editor Chris Anderson squarely aimed at PR people.In it, he states that he gets too many irrelevant news releases from PR folks who have no idea about what he’s looking...

The puck stops here

I wanted to congratulate and thank MasterCard Canada, for their generous donation to the City of Toronto, helping ease a municipal budget shortfall and ensuring our outdoor public skating rinks can open in early December, in time for the holiday season.It’s a...