So you want to work in PR…

Every week I get resumes from students or young people who want to work in PR. First off, let me thank you. As they used to say in showbiz, keep those cards and letters coming. For an agency owner, it’s good to know you’re out there.But what can you do to make me take...

Keep it short(y)

I saw a terrific noir-ish movie this weekend. The Lookout is written and directed by Scott Frank (who also wrote the script for Get Shorty and Out of Sight). The film is smart, dark, witty, fast-paced and generally surprising, with excellent acting from the entire...

Ch…ch…changes

Back from vacation. Still cold (with snow) in Toronto even though tomorrow is technically spring.I’ve been writing this blog since January and I wanna tell ya (as a Catskill’s comic might segue), there’s gonna be a few changes ‘round here.First off, you’ll notice a...

Of pocket protectors and other little things

This June I’m leading a roundtable discussion at an upcoming PR industry conference. The subject is client relationships. So I’ve been thinking about what I can talk about and something happened last week that felt like a good starting point.A client gave...

No more fake IDs

I tuned into episode two of the CBC Radio documentary, ‘Spin Cycles’, a six-part series focusing on the often uneasy relationship between journalism and PR. I wasn’t crazy about the show concept when I first heard about it. For one thing I had my doubts...