A bigger fan of the story (than SEO)

On Inside PR 2.58, we talk about how Steve Rubel, one of the PR industry’s social media leaders, announced he deleted his two blogs – everything – and is starting again on Tumblr. He cites search engine optimization as one of the main reasons for his...

Publish or perish

That’s an expression from the hallowed halls of academe.  Young profs looking to secure a tenured position were expected to write and publish research in scholarly journals to build a profile and move ahead. How does this apply to PR?   More and more,...