What’s your approach to social media?

Though we’ve gotta say goodbye for the summer… As we head into the last long weekend before fall (my favourite time of year), I thought it’s a good time to reprise the blog post I wrote on the ways we approach to social media. And besides, swimming...

Adding social to the capital

As someone who likes words and puns (and especially puns), the Social Capital Conference is a name that resonates for me on so many levels. But it isn’t the name that makes a conference. It’s the programming and people behind it. And what makes Social...

Arment Dietrich and Thornley Fallis – a social story

And it all began with a 50 watt podcast…  When Gini Dietrich, Joe Thornley and I took over the reins of Inside PR, who knew it would be the start of a new vision for PR, communications and social media and an exciting partnership to boot?  You may have...

I have some news…

A little over a year ago, I co-founded energi PR. I was looking to start something new.  What I didn’t realize then was that my dream was to work pretty much exclusively in social media. I wanted social to be the core. So, after many sleepless nights and lots of...