Is follow the opposite of lead?

I don’t think so. Actually, it seems that Twitter may have a better handle on this notion. You follow / are followed back. There are no sections on the microblog about leading (thought leadership aside, of course).Too often we equate strong leaders with how many...

New survey reveals who’s getting social

In their new Social Media Reality Check, Canada Newswire and Leger Marketing teamed up to conduct Canadian social media research on various topics such as usage, trends and practices.While the full results will be made public in a webinar on April 29 (SMRC link...

The RfP speed-date

If you work in PR or communications (or any agency, for that matter), you’ve probably done lots of RfPs. In the current economy, it seems like there are more of these every day.Now, I’m happy to jump through all the hoops necessary to win a good piece of...

SocialCorp – the company ‘social’

Nearly every day, I’m asked about social media and how businesses can jump into the fray. Lately, I’ve been referring people who want to learn more to SocialCorp – Social Media Goes Corporate, a great new book by Joel Postman.Joel is a former...

Good counsel: Counselors Academy 2009

When I started Palette five years ago, I asked Pat McNamara, president and founder of Apex PR, for some advice. And she suggested that I should join an organization called Counselors Academy, which comprised agency owners and principals and had a not-to-be-missed...