According to an article in the Toronto Star, our fair metropolis placed fourth in a global ranking of cities that offer people the best cultural experience, after London, Paris and New York. Pretty good company, I’d say.

And in the same piece, an A.T. Kearney study ranked us 10th in terms of what it calls ‘global cities’ (below Chicago and Seoul). Again, not too shabby.

Now, compare that with a recent Maclean’s magazine cover story ranking ‘smart’ Canadian cities, (i.e. those ‘rich in culture’, among other things), and Toronto didn’t do nearly as well – we only made it to the middle of the list. In fact, Barrie and Orillia placed higher.

Now, without meaning to impugn those communities, that’s a ridiculous result. And so Canadian. Slagging the leader while trying to be politely inclusive towards the rest of the country. The tall poppy syndrome rears its ugly head once more.

Frankly, I’m tired of it. Toronto’s the number one city in the country. Complain all you want, it’s a fact. And, rather than trying to apologize for what we are, we should celebrate.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.