According to biblical myth, the ancient Israelites wandered the dessert for 40 years in their trek from Egypt to the Promised Land. (Shameless plug: not this ‘Promised Land’.)
But if you want to see what 40 contemporary years (1967 to 2007) look (and sound) like, Giovanni Rogriguez spins two versions of the Foundations hit, ‘Baby, Now That I’ve Found You’ – from then and now.
Same words, same music. Yet each rendition evokes its time.
About Martin Waxman
Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads Generative AI and digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, adjunct professor at the Schulich School of Business and associate director of the Future of Marketing Institute. He also teaches digital marketing strategy at McMaster University. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.
Wow — thanks for the post, Martin. I think you got this story right. Two different takes, but each appropriate for its time.g