Getting started in social media – new McMaster business course

Jan 8, 2010

As most of you know, I taught a social media for PR course at McMaster University last fall. You can read about it here, here, here and here.

And now, I’m happy to report that I’m teaching an accelerated business course on SM – also at McMaster. The after work sessions run March 4, 5, 11, 12, 6-9 p.m. and March 6, 9 AM – noon.

This is a hands-on class geared to business people and entrepreneurs who are looking for practical advice on how to get started with various social media tools.

Participants will learn how to set up a blog, Twitter, Linkedin, Facebook, post videos, record a podcast. I’ll also be meeting with people one-on-one to discuss their communications and business goals and help them figure out which tools might work best for the audience they’re trying to engage.

Here’s where you go to sign up.

If you have any questions, feel free to contact me.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

2 Comments

  1. Martin Waxman
    Martin Waxman on January 9, 2010 at 7:24 pm

    Thanks for the comment Jacob. It’s funny. And also a good reminder to me that in any type of communication – you should tell those who need to know first and then publish it…

    Reply
  2. Jacob
    Jacob on January 9, 2010 at 7:11 pm

    Congrats. I hear about this here before I hear about it from you… oh the internet.

    Reply

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