This post was originally published on the Inside PR blog.

Well, the torch has been passed and Inside PR’s two creators, Terry Fallis and Dave Jones have decided to hang up their Zoom recorders (well for this podcast, anyway).  I think that for all the listeners of Inside PR (including me), this signaled the end of an era.

When Terry and Dave started in 2006, social media (and podcasting) was still quite new and many PR folks had yet to embrace it.  Their chemistry, wit, caustic humour and insights helped guide us along the way.

Fast forward. Episode 101 featured three new co-hosts, Julie Rusciolelli, Keith McArthur and me.

Fast forward again.  It’s episode 2.01 and now it’s time to introduce our new helmers:  Joe Thornley and Gini Dietrich. Welcome!

I’m sure many of you already know Joe, he’s the founder of Thornley Fallis, the agency that created and produces the podcast. Joe is one of Canada’s social media pioneers and leading practitioners. He blogs at ProPR.

Gini is the CEO of Arment Dietrich, a Chicago PR and social media agency.  She’s a smart, outspoken strategist who blogs at Fight Against Destructive Spin blog (aka Spin Sucks) and never minces words.

We’re still looking at PR and social media from an agency perspective, and adding a tri-city POV.

What’s next?  A lot of that is up to you. I hope you’ll listen to Episode 2.01 to get a preview (and our new voices).

Apologies if it sounds a bit disjointed – we had to record in two tries due to a glitch with one of the tracks.

We’d love to hear your ideas and hope you’ll continue to listen, find value in our discussions and share your thoughts. Thank you again for taking part!

And now: on with the show…

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.