Content marketing: what I learned from Honest Ed’s

Content marketing: what I learned from Honest Ed’s

First of all: put your name in lights. If you’ve visited Toronto, chances are you’ve been dazzled by Honest Ed’s – inside or out. The local purveyor of all things kitsch is a city icon. Its sign, a veritable light show of retail enticements,...

The community, the people: Counselors Academy 2009

I recently returned from Counselors Academy’s annual conference for agency leaders, my PR highlight of the year. I always come back from these gatherings with new friends/colleagues, fresh ideas I want to try and a renewed energy for the profession. I first learned...

A disconnect can be a good thing

I recently came back from visiting my Mom in Winnipeg. She still lives in the same house I grew up in, and being there is a bit of a time warp.What I mean is for five days I didn’t have access to my regular online fix. No high speed. Not even dial-up. If I...

My network or yours

It wasn’t too long ago when networks meant television; purveyors of small-screen programming, ad spots and big shared experiences we could gab about the at work or with friends.But social media – or maybe the late arrival of the thing called convergence...