I recently came back from visiting my Mom in Winnipeg. She still lives in the same house I grew up in, and being there is a bit of a time warp.

What I mean is for five days I didn’t have access to my regular online fix. No high speed. Not even dial-up. If I wanted to plug in, I had to brave a -25 windchill and drop by a wireless cafe.*

All this made me realize how Internet-dependent I’ve become. Addicted, really. When so many people could simply care less. For them, computers are a past-time, a way to share jokes, look up a movie time, buy something.

They haven’t crossed over to the ‘new media’ promised lan. They still consume TV, read local papers, go to the mall and talk to the folks behind the tables at the community displays. They get most of their news the old fashioned way.

Perhaps it’s our profession and its fascination (obsession?) with the latest and greatest communications tools. We’re ravenous for information, 24/7.

But as admirable as I think this may be, it’s important to remember there’s a parallel, albeit slightly slower world right here beside us: let’s call it the ‘first life’.

It’s a place with less MB and more MB. Where everyone’s connected, just not like that.

*OK, a disclosure: I had my BB Bold so I wasn’t completely out of touch. But, I wasn’t glued to it the way I sometimes am to my laptop.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.