Pray, don’t prey and pay for play – PR tips for 2015

Pray, don’t prey and pay for play – PR tips for 2015

We’re halfway through the first month of 2015 and no doubt many of us have already abandoned our resolutions. Despite the best intentions, old habits get in the way.  Sure, we tried to wipe the slate clean, but like an overused whiteboard, the shadows of some...
Social media is a lot like improv

Social media is a lot like improv

Canadians are naturally good at improv. Look at Second City, SNL, Kids in the Hall and all the standup talent from Yuk Yuk’s. Maybe it’s part of our DNA: the feeling we’re always gazing at something we can’t have. We’re also polite, happy to...
From optimist to optimize – a way forward for PR

From optimist to optimize – a way forward for PR

The PR profession has long relied on ‘the kindness of strangers’. In fact, I’d venture to guess that if you’re in PR and of a certain age, you’re probably an optimist. Or were at some point. How else could you survive in an industry with no...
Experience turned to arrogance is never a good thing

Experience turned to arrogance is never a good thing

Should a PR person ever call a journalist? In many cases, the answer is a resounding NO. Yet it’s something senior practitioners tell juniors all the time. ‘Why are you emailing, pick up the phone!’ We live in an age where relationships and trust are...
Get into the Zen of content marketing by finding your inner Ps

Get into the Zen of content marketing by finding your inner Ps

Summer may be over, but if you’re like me, you’re still feeling more centred and relaxed… In a bit of a Zen-ish state. Though one that will soon be replaced by the hustle and bustle of fall. Which got me thinking about communications and how we...