Social Media Barometer at the IABC World Conference

Social Media Barometer at the IABC World Conference

Earlier in the month, I had the opportunity to present my Social Media Barometer to a roomful of communicators at the IABC World Conference, an event with a truly international flavour and smart people from around the globe. And I’d like to thank Zora Artis, who...
Media relations versus new PR

Media relations versus new PR

What do you think of when you hear the word PR? Some people say advertising. But most equate PR with media coverage, as in big above the fold articles with eye-catching photos and standout quotes. The industry has many names for that. PR agencies call it media...
Six things that will be on my mind in 2014

Six things that will be on my mind in 2014

Well, we’re starting 2014 with a polar vortex that swooped in on North America and caused frigid below zero temperatures across much of the continent. The polar vortex is one of the things I’ve learned so far in January. I also learned that a few days ago...