Dec 14, 2013
I was talking with a seasoned PR practitioner who recognizes she’s not as up to speed on social media as she could be. She was doing some work for a not-for-profit and asked if I had any advice on how they could engage bloggers and influencers. I asked her a few...
Dec 6, 2013
I know that earlier in the year, I wrote a post offering my list of why I’m tired of lists. And I do think we tend to overdo them. But… I was fortunate to attend Mark Ragan’s Content Marketing Boot Camp in Toronto – thanks for the invitation, Mark – and one of the...
Dec 3, 2013
Not too long ago, Greg Satell, a blogger for Forbes, listed several trends he expects the marketing industry to experience in the next decade. I liked his insights and thought I’d try to add a PR industry slant to his predictions. Here are my five. 1....
Nov 23, 2013
Imagine a cigar-chomping, loutish, middle-aged guy, a loudmouth big-time operator who considers himself an expert in whatever subject is being discussed. That’s what’s you’d call a real macher – an old Yiddish expression that, literally...
Nov 16, 2013
It started on my last birthday. I’d received all sorts of friendly greetings and good wishes on Facebook – thank you for that! – and I spent time chatting back. Then a day or so later, for no apparent reason, I noticed my Klout score had gone up....
