Paul M Bowers on the importance of visual storytelling, part 2

Paul M Bowers on the importance of visual storytelling, part 2

I hope Paul M Bowers doesn’t mind. I’ve decided to use a photo of mine for the second in his three-part series on visual storytelling. I figure if my visual mentor can provide me with words, the least I can do is reciprocate with an image. Paul is a San...
Paul M Bowers: the importance of visual storytelling, part 1

Paul M Bowers: the importance of visual storytelling, part 1

In the beginning… I did not consider myself a visual person. In any way, shape or form. Having come from writing, I decided my blog would first and foremost be filled with WORDS. And if you look back to the earliest days, you’ll find posts with loads of...
Are you a forward or a backward thinker?

Are you a forward or a backward thinker?

That’s a bit of a trick question. Because, in a marcomm world that’s moving/changing as quickly as ours, the push is for innovation and coming up with the next big thing – fast. Creating a disruptive idea that alters and improves the way we act/react. To do that...
Community management: a model for new PR

Community management: a model for new PR

It’s time for PR to get off the publicity treadmill for a few minutes, take a breath and re-imagine who we want to be. I’ve thought about this a lot and, as I said in my last post, it’s not about abandoning our heritage but blending publicity with...
Supercharged storytelling for startups

Supercharged storytelling for startups

Startups are a lot like artists. They begin with a gem of an idea and the passion to bring it to life. Then they work on it, watch it grow and often take on a life of its own. Another thing they have in common is an abundance of great material for stories. So what can...