Sep 30, 2013
If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn’t seem to anymore. I embrace the changes because...
Sep 10, 2013
There was a time when clients contacted PR agencies because of the relationships they had. And smart PR folks nurtured theirs over time and could tap into the proverbial Rolodex to help clients achieve goals (i.e. get press coverage). And the world turned… You’d often...
Aug 30, 2013
It’s hard to believe that a year ago I was in the initial stages of leading the development of the Digital Strategy and Communications Management Certificate for University of Toronto School of Continuing Studies. (That’s a mouthful.) We’d just started, had a big...
Aug 21, 2013
I’ve been thinking about this a lot lately and even more so with news of the big Omnicom/Publicis merger. So many client/agency relationships are just meh and yet they go on and on… And on. Because no one wants to pull the plug. Well maybe one side or the other...
Aug 9, 2013
If you’ve been to South by Southwest Interactive in Austin, you’ll know it’s an experience second to none, a heady confluence of people, ideas and tech. This year, the Festival organizers are taking the spirit of SXSW to launch a new event, South by...
