Blog Archive

Twitter on TV and more on Inside PR

In a recent episode of Gray's Anatomy, Bailey catches the Chief's ire (again!?) - this time for tweeting in the OR.  That is, until they find themselves the middle of a complex procedure and get helpful advice to save a patient's life from TV surgeons following the...

Channel surfing turned me S.A.D.

I never really liked it. Maybe because I grew up in a 2.5 channel universe (at least in my formative years).   Ever since I was young, when I watched TV, I really watched it.  Meaning I naturally tried to concentrate on everything – shows and commercials.  Even if...

Three social media tips for PR managers

On Friday, the Canadian Council of Public Relations Firms presented a PR bootcamp with presentations and panels led by some of Toronto's agency leaders. The sessions included talks on motivating and challenging staff, selling PR to senior management and pitching to...

Publish or perish

That's an expression from the hallowed halls of academe.  Young profs looking to secure a tenured position were expected to write and publish research in scholarly journals to build a profile and move ahead. How does this apply to PR?   More and more, we're becoming...

C.C. stands for compelling content

There are some people like C.C. Chapman whose passion is infectious. Even when he disagrees with someone, he says it with a smile and in such a way that the other person feels like they've been treated with respect and not shot down. This week, C.C. was touring Canada...