Blog Archive
What’s next: J-schools offering a master’s degree in blogging?
That might be a good idea. According to a new study conducted by PR Newswire/Canada Newswire and PRWeek, 52 per cent of bloggers now view themselves as journalists. This is up from about 33 per cent in 2009. Another shift in the PR/media landscape. And it opens the...
My.sxsw – a recap
Now that the tweets have settled and FourSquare’s down to a dull roar (i.e. most days you’ll find me checked into my office), I thought I’d recap my experiences at this year's South by Southwest Interactive Festival. First the highlights: I guess I’m a Panel Nerd at...
Charlene Li on leading without control – sxsw
Most people would agree that the Groundswell is here in full force. And while many organizations embraced it, there is still some resistance - fear, perhaps - from companies afraid to leave their comfort zone and cede control. According to Charlene Li, social...
Tips for creating and distributing viral videos – sxsw
Surprise, have a big reveal, be positive, know your audience. These are some of the tips presented in the SXSW panel: How to Create a Viral Video, featuring Margaret Gould Stewart from YouTube/Google, Damian Kulas from the band OK Go and Jason Wishnow from TED. The...
Southwesterly pilgrimage – testing
I feel like I'm on a pilgrimage of sorts, heading to SXSW for my first time. And, sitting at the airport waiting to board an early flight (having braved the March break crowd), I figured I'd test the mobile Wordpress app I downloaded. It works fairly smoothly. Not...
Here comes a great read… Clay Shirky book review
Every once in a while you read a book with such fresh ideas, clarity, crisp writing and aha moments that it literally jumps off the page. I recently had that experience with Here Comes Everybody by Clay Shirky. For anyone who hasn't read the book, it's an essential...