Blog Archive
The 10 stages of Twitter adoption
For anyone who wants to search Twitter in this blog, you can look back, look waaaaay back to my early reactions of bafflement and mild hostility to curiosity, acceptance and pretty much full-out Twitterholism.And I think the stages I went through are similar to those...
Compromise
That's something everyone in client service innately understands (or they should be in another business). As a PR professional, we provide our best counsel and then step back to listen and adapt.However, add a 'd' to the word and it becomes compromised. One letter can...
Thank you
A couple of weeks ago, I had the honour of receiving the CPRS Toronto Mentor of the Year award.That meant a great deal to me. I have always believed that senior practitioners should share their knowledge, experience and networks with young people entering the...
Time flies and other cliches
It certainly does zip by. Which is my way of saying that it's been far too long since my last post. But absence doesn't always make the heart grow fonder. Sometimes, it becomes a self-fulfilling habit that's not so easy to break.Anyway, I am back now. And don't worry,...
A definition of social media
Today, as part of a panel discussion, I was asked to define social media. Here's what I came up with (it may be a bit formal):Social media is a democratic, transparent and conversational way for people and organizations to interact and build relationships and...
New survey reveals who’s getting social
In their new Social Media Reality Check, Canada Newswire and Leger Marketing teamed up to conduct Canadian social media research on various topics such as usage, trends and practices.While the full results will be made public in a webinar on April 29 (SMRC link...