Nov 1, 2012
I always like guest posting on SpinSucks. To me it’s like the Vanity Fair of marketing blogs – sharp, timely, stylish and all filtered through a highly creative mind. So my blog would be running on November 1 and it struck me that the post-Halloween candy...
Oct 23, 2012
I tweet a lot at conferences (no kidding!) to share content that stands out for me. And a few years ago I noticed my Twitter stream was becoming a virtual notebook from events. Last week I was fortunate to attend the PRSA International Conference in San Francisco, as...
Oct 15, 2012
Earlier in the year, I wrote a story for PR News (subscription required) about why public relations agencies are lagging behind in our social and digital world. It’s still timely, so I thought I’d share an updated version with you. Many PR firms...
Oct 11, 2012
Thought I’d share a list of events I’ll be attending over the next few months: PRSA International Conference, San Francisco (October 14 to 16) – The largest gathering of PR professionals in the world and a first class line-up of speakers including a...
Oct 8, 2012
Last week during the U.S. presidential debate, KitchenAid got into hot water when one of its staff tweeted a rude, snarky comment from the corporate account, rather than using a personal one. You can read more about it from Gini Dietrich. This isn’t the first...
Oct 4, 2012
At first glance my headline reads like it was written by someone specializing in SEO. Or that I fell on my head. The words are awkward and jargony and seem like they’re trying to be much more important (pretentious?) than they actually are. That’s partly...
Sep 30, 2012
One of my old media pleasures, as many of you know, is reading the print edition of the Sunday New York Times. For one thing, the writing and thinking is always insightful and, sitting with my coffee on a Canadian weekend morning, I feel more connected to the centre...
Sep 28, 2012
Now before you rush for Purel, this isn’t a biologically-inspired post. It’s about the way some stories spread like wildfire and others have a slower, more steady flame. Yesterday, I ran into my neighbour, Dr. Mike Evans. Dr. Mike knows a thing or two...
Sep 20, 2012
OK, I’m not exactly referring to the movie viewing experience of the ’50s. But I am thinking wide-screen. We know our social/digital world is a visual one and as marketers and communicators we need to tell graphic stories (but not that kind of graphic :))...
Sep 16, 2012
Having data about your customers is good. Having the right data is better. And knowing how to harness that data properly is obviously the best situation. A post in Harvard Business Review talks about how one company is using its data to understand its customers, gain...
