My content sweet tooth

I always like guest posting on SpinSucks. To me it’s like the Vanity Fair of marketing blogs – sharp, timely, stylish and all filtered through a highly creative mind.

So my blog would be running on November 1 and it struck me that the post-Halloween candy cornucopia is a lot like social media (i.e. so much to savor, so little time).

Stay with me here.

Let’s start with two assumptions:

1. Candy = content
2. We have a virtually endless supply (at least it feels that way)

When kids dump their candy collection on the floor, they see a wealth of possibilities and have to deal with a completely new situation.

They’re faced with abundance versus shortage. Shortage, of course, being their natural state of candy consumption for most of the year.

The way kids approach Halloween candy can offer us some good lessons for the way we interact on social networks.  Hope I haven’t scared you off and you’ll want to read more…

I’m interested to hear what you think.

Thanks to Gini Dietrich, Lindsay Bell and the rest of the SpinSucks team!

About Martin Waxman

Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

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