The 10 stages of Twitter adoption

For anyone who wants to search Twitter in this blog, you can look back, look waaaaay back to my early reactions of bafflement and mild hostility to curiosity, acceptance and pretty much full-out Twitterholism.And I think the stages I went through are similar to those...

Compromise

That’s something everyone in client service innately understands (or they should be in another business). As a PR professional, we provide our best counsel and then step back to listen and adapt.However, add a ‘d’ to the word and it becomes...

Thank you

A couple of weeks ago, I had the honour of receiving the CPRS Toronto Mentor of the Year award.That meant a great deal to me. I have always believed that senior practitioners should share their knowledge, experience and networks with young people entering the...

Time flies and other cliches

It certainly does zip by. Which is my way of saying that it’s been far too long since my last post. But absence doesn’t always make the heart grow fonder. Sometimes, it becomes a self-fulfilling habit that’s not so easy to break.Anyway, I am back...

A definition of social media

Today, as part of a panel discussion, I was asked to define social media. Here’s what I came up with (it may be a bit formal):Social media is a democratic, transparent and conversational way for people and organizations to interact and build relationships and...

New survey reveals who’s getting social

In their new Social Media Reality Check, Canada Newswire and Leger Marketing teamed up to conduct Canadian social media research on various topics such as usage, trends and practices.While the full results will be made public in a webinar on April 29 (SMRC link...

My mesh…

I’ve had a chance to reflect on mesh 2009 and a few things struck me:The keynotes really stood out, especially the one by Toronto’s Mayor David Miller. He was funny, articulate, self-effacing and honest. He responded to questions quickly and credibly;...

The RfP speed-date

If you work in PR or communications (or any agency, for that matter), you’ve probably done lots of RfPs. In the current economy, it seems like there are more of these every day.Now, I’m happy to jump through all the hoops necessary to win a good piece of...

Is social media turning mainstream?

When I was at PodCamp Toronto 2009, a thought occurred to me amid the lively, p2p discussions: social media feels like it’s nearing the end of its indie phase.By that I mean it’s being embraced (or at least considered) by a lot of folks who wouldn’t...

Writing in Twitterese – a blog post in 17 tweets

I’m trying an experiment: writing a blog post composed of 140 character paragraphs (or less) to see if Twitter supports longer-form thoughts.I’m checking each paragraph in Twitter – to make sure it doesn’t exceed the limit. And, I’m...