Apr 2, 2014
If you’ve never been to South by Southwest, the annual social media and interactive Festival in Austin, Texas, it’s tough to describe the combination of laid-back-high-tech energy that makes the Festival standout. Austin, a charming college town, may not the...
Mar 17, 2014
What do you think of when you hear the word PR? Some people say advertising. But most equate PR with media coverage, as in big above the fold articles with eye-catching photos and standout quotes. The industry has many names for that. PR agencies call it media...
Feb 3, 2014
Whenever I pick up a copy of the New Yorker, the first thing I do is flip through the magazine from beginning to end to read the cartoons. All of them. Then I go back and reread the most memorable ones again. Why? Because New Yorker cartoons are as close to...
Jan 8, 2014
Well, we’re starting 2014 with a polar vortex that swooped in on North America and caused frigid below zero temperatures across much of the continent. The polar vortex is one of the things I’ve learned so far in January. I also learned that a few days ago...
Dec 21, 2013
Tradition is a powerful force (and not just in Broadway musicals). It’s given us many great gifts including holidays, rituals, beliefs… And punctuation. However, tradition can also be a bit clingy. Or we are when it comes to it. You see that a lot this time of...
Dec 17, 2013
There are some ideas you just know will fly (or twirl). And when I hear about one of those, I always get excited imagining the possibilities. And then, if it’s really a standout idea, I get a twinge of envy, too – as in: I wish I’d thought of...
Dec 14, 2013
I was talking with a seasoned PR practitioner who recognizes she’s not as up to speed on social media as she could be. She was doing some work for a not-for-profit and asked if I had any advice on how they could engage bloggers and influencers. I asked her a few...
Dec 6, 2013
I know that earlier in the year, I wrote a post offering my list of why I’m tired of lists. And I do think we tend to overdo them. But… I was fortunate to attend Mark Ragan’s Content Marketing Boot Camp in Toronto – thanks for the invitation, Mark – and one of the...
Dec 3, 2013
Not too long ago, Greg Satell, a blogger for Forbes, listed several trends he expects the marketing industry to experience in the next decade. I liked his insights and thought I’d try to add a PR industry slant to his predictions. Here are my five. 1....
Nov 29, 2013
I was talking to a neighbour not too long ago. She’s a first or second year lawyer with a big corporate firm. She asked me what I did and when I told her, said she doesn’t use social media at all – not even LinkedIn. I tried to explain the benefits...
