May 11, 2008
Every once in a while, I’ll come across one. Like the opening to Garrison Keillor’s hilarious novel Pontoon, which I’m currently reading:”Evelyn was an insomniac, so when they say she died in her sleep, you had to question...
May 4, 2008
Anyone with kids, who remembers being a kid, or who watches the Simpsons will recognize that oft-grating phrase.It’s usually repeated ad infinitum until Homer relents.But today I’m asking the question about social media.*I’ve been a follower for...
May 3, 2008
A few months ago I lamented that blogger wouldn’t allow you to schedule a pub date for your post in advance (and continued my griping here and here) . Well, that option is now available.And to celebrate (and test the functionality), I’m going to set this...
May 3, 2008
Janine Falcon, a former Canadian Living beauty editor I know and have worked with, has just launched her blog: beautygeeks!And whether or not you’re interested in beauty opinion, news and tips, I think you’ll enjoy Janine’s writing which is playful,...
Apr 28, 2008
I recently finished reading Philip Roth’s superb novel, Exit Ghost, the latest (and final?) Zukerman story. Nathan Zukerman, by the way, is Roth’s literary alter ego; a fictional author whose life has mirrored that of his creator’s. Or has it?And...
Apr 20, 2008
That is the question… a client asked a couple of weeks ago. Here’s what I suggested.Before you get startedFigure out your objective. The blogosphere can be a good way to build awareness for you and your brand, but that doesn’t happen overnight....
Apr 19, 2008
Since April 2nd, I’ve supped my share of rim-rolling Tim Hortons’ coffees, in hopes of coming up with…anything.According to the rules and regulations on the Rrroll Up the Rim website, my best chances were getting a food prize. Odds: 1 in 9.Here are...
Apr 9, 2008
I’m pleased to present the new, sleeker look of my(PR)palette, thanks to Andrew Glenn, our in-house designer. I say blogger never looked so good.Let me know what you think.
Apr 8, 2008
Inside PR #106, taped before a live studio audience at Third Tuesday Toronto, is available for download. For anyone who listens and wonders about the old joke I alluded to, here it is:What’s the difference between advertising and PR? In advertising you pay; in...
Apr 8, 2008
With apologies to the Bee Gees, but this joke didn’t start ‘the whole world crying’. It was more like a frustrated sigh of bemusement.It happened a week ago, on the stalwart CBC Radio interview show, ‘As It Happens’*. I was in my car and...
