The odds are in…

Apr 19, 2008

Since April 2nd, I’ve supped my share of rim-rolling Tim Hortons‘ coffees, in hopes of coming up with…anything.

According to the rules and regulations on the Rrroll Up the Rim website, my best chances were getting a food prize. Odds: 1 in 9.

Here are my results:
– 34 coffees consumed (from about six locations)
– Two free coffees won
– Odds that a coffee I bought would be a winner: 1 in 17
(considerably lower than the posted rate)

No wonder I was mildly disappointed, despite having consumed a more-than-adequate supply of caffeine.

Will that put a damper on my participation for next year? I doubt it. It’s part of a Canadian rite of passage from winter to spring.

Besides, the pleasure is in the thrill and getting to the front of the line, I say.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.

1 Comment

  1. Jessica Claire
    Jessica Claire on April 25, 2008 at 2:23 am

    I’ve given up on winning so now I don’t even tryAt Western there was a Tim’s on every corner and through out the four years I think I won a pathetic single donut

    Reply

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