Sep 30, 2013
If you work in marketing communications, every day can be exciting, challenging and somewhat scary because the landscape is evolving so quickly and what used to work really well not too long ago, doesn’t seem to anymore. I embrace the changes because...
Sep 10, 2013
There was a time when clients contacted PR agencies because of the relationships they had. And smart PR folks nurtured theirs over time and could tap into the proverbial Rolodex to help clients achieve goals (i.e. get press coverage). And the world turned… You’d often...
Aug 30, 2013
It’s hard to believe that a year ago I was in the initial stages of leading the development of the Digital Strategy and Communications Management Certificate for University of Toronto School of Continuing Studies. (That’s a mouthful.) We’d just started, had a big...
Aug 21, 2013
I’ve been thinking about this a lot lately and even more so with news of the big Omnicom/Publicis merger. So many client/agency relationships are just meh and yet they go on and on… And on. Because no one wants to pull the plug. Well maybe one side or the other...
Aug 9, 2013
If you’ve been to South by Southwest Interactive in Austin, you’ll know it’s an experience second to none, a heady confluence of people, ideas and tech. This year, the Festival organizers are taking the spirit of SXSW to launch a new event, South by...
Jul 25, 2013
Just over a year ago I ran into Dave Jones, a friend, colleague and creator of Inside PR. He’d made the shift from PR to advertising to the digital world not too long before that. We were talking about various agencies working together and who’s best at...
Jul 23, 2013
Or really, what’s our future going to be? Are we about to be relegated to the publicity junk heap of the Interwebs? Not that there’s anything wrong with publicity. As a proud, former publicist I believe there’s much value for that. There’s an...
Jul 10, 2013
You have the 10 best of this, the five most important of that, the 25 essentials of the other thing. I understand why there are so many lists out there. They’re easy to create and share. They offer fast insights at a glance. They’re actionable and can...
Jul 2, 2013
I’ve recently run into two people I used to know – both respected members of the Canadian literary community. There was a time when a nod from either of them could propel a career to a higher plane. Each is smart and accomplished, with a biting sense of...
Jun 25, 2013
A little more than a year ago, when I returned home from Counselors Academy conference in New Orleans, I wrote a post called We’re all in showbiz. Clearly this is something I associate with Counselors because it was the subject of the 52N (five minutes to...
