PR: what the industry can expect in the next 10 years

PR: what the industry can expect in the next 10 years

Not too long ago, Greg Satell, a blogger for Forbes, listed several trends he expects the marketing industry to experience in the next decade. I liked his insights and thought I’d try to add a PR industry slant to his predictions. Here are my five.  1....
Paul M Bowers on the importance of visual storytelling, part 2

Paul M Bowers on the importance of visual storytelling, part 2

I hope Paul M Bowers doesn’t mind. I’ve decided to use a photo of mine for the second in his three-part series on visual storytelling. I figure if my visual mentor can provide me with words, the least I can do is reciprocate with an image. Paul is a San...
Paul M Bowers: the importance of visual storytelling, part 1

Paul M Bowers: the importance of visual storytelling, part 1

In the beginning… I did not consider myself a visual person. In any way, shape or form. Having come from writing, I decided my blog would first and foremost be filled with WORDS. And if you look back to the earliest days, you’ll find posts with loads of...
Supercharged storytelling for startups

Supercharged storytelling for startups

Startups are a lot like artists. They begin with a gem of an idea and the passion to bring it to life. Then they work on it, watch it grow and often take on a life of its own. Another thing they have in common is an abundance of great material for stories. So what can...