First off let me say that I’m not a political animal. I usually follow election campaigns from the sidelines, reading and watching whatever I can stomach and disbelieving much of what I hear.

So it’s with a generally bemused and frustrated interest that I present my Ontario post-election observations:

– With low voter turnout, a non-issue issue and a referendum on cronyism, Ontario voted for complacency (and got what they voted for).

– In every campaign it seems that one form of arrogance wins over another (unless it’s a minority). We often refer to this as ‘leadership’.

– In his victory speech our incumbent premier stated, ‘we deplore negativity’. That sounds pretty negative to me.

– It’s not his fault, but as leader of the Conservatives, John Tory’s name is practically a literary cliche. Mr. Tory, imagine your positioning if you were a bit more rebellious in your choice of party (as in ‘this Tory votes Liberal’). Don’t ignore the subtext.

– I hate being referred to as ‘the people’.

OK, that’s done. Now, it’s on to four more years…

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.