This is my first mobile post (just to see if I can do it) from day one of the Mesh conference.

Random thoughts:

– Blogosphere seems to be divided into two camps: the wild west where pretty much anything goes and then the same thing, but with product placement.

– Biggest differences between social media and MSM is social media is much faster and often doesn’t fact check.

– Biggest similarity is both are looking for a gem of a story.

– PR challenge is how to react quickly (‘InstaPR’) knowing we’re pitching to infuencers who may be mis- un- or less informed than MSM, but who, within their networks, have a lot of clout.

– Overheard: ‘I had a meeting at the World Trade Centre the morning of…but it was too early so I cancelled it.’

– Blogcognition – being recognized for something you wrote on your blog. (Someone actually said to me, ‘Oh you’re that blogger…’ Hey, there’s a first time for everything.)

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.