Last weekend I found out some exciting news: Twitter and I share the same birthday-on-Twitter though I’m about a year younger :). OK, it’s within a couple of days…

I remember when I first signed up and tried to explain it to the folks at my agency. I got a lot of blank stares and eye-rolls.

Sometimes, when I talk about Twitter I still get that reaction.

And, as many of you know, it took me a long time before I had the gumption to post my first tweet.

Now, I’m a bit of a Twitterholic, working my way through a 12-tweet program (12 a day, that is).

If you read my blog, you can follow my twourney from frustration and bafflement, to criticism to consideration to trial to near evangelical awe.

For me, Twitter is about the people I follow and, as many have said, it’s my customized social news feed. I hear about most breaking stories first on Twitter and then on MSM.

With over 200 million users, the archive of Tweets being donated to the Library of Congress, a billion TPWs (tweets per week) and an estimated market cap of $4.5 billion, Twitter is blowing out its birthday candles knowing many of its wishes are coming true. But is that true for its subscribers?

Twitter is the subject for this week’s Inside PR (2.46) with Gini Dietrich, Joe Thornley and me. Have a listen and tweet us what you think.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.