This week on Inside PR 2.57, we continue our discussion about conferences we attended and some of the things we learned.  (We also talk about Google’s acquisition of PostRank and the upcoming IPR-IPO :).)

Here are my Twitter highlights from Mesh (with the mesh11 hashtag removed so they’re easier to read):

  1. @emilybell Media has fundamentally changed; it’s been shaken, turned around & dropped from 30,000 ft.
  2. @emilybell New media landscape: low revenue streams, low profitability, smaller orgs.
  3. @emilybell Trust is the the ultimate filter. Trusted personal brands are becoming more important than ever.
  4. @rbfishman – Some media is on the net, @HuffingtonPost is of the net.
  5. @msurman Technology of the web accelerates its DIY culture.
  6. @msurman 4 principles of working collaboratively: transparency, permeability, biz process, communication.
  7. @gzicherm Gamification isn’t about turning your biz into a games co. Instead learn from techniques to engage & add fun.
  8. @gzicherm 1st click is rewarded in most social games. How many products do that?
  9. @armano Listening tools give you data, but people have to dig through them [to find] the results.
  10. @Pistachio Twitter is a serendipity engine for making loose connections and building trust.

I hope you’ll let me know if you have any other ‘notes’ to add.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.