Our 24/7 communications world sometimes seems a lot like the Autobahn: no limits to speed.

But I think we’d be a whole lot smarter if we if we took our foot off the accelerator and paid more attention to the road ahead. (Watch our for that pothole!) We could even enjoy some of the picturesque scenery along the way.

Now I’m not referring to a bucolic, Green Acres type of existence. Far from it: As they sing so eloquently in the show: ‘New York is where I’d rather stay.’

However, I am talking about situations where we, as communicators, feel that high sense of urgency (anxiety?) and instantly react.

It happens most often in emails. We press send and there’s a typo, a missed word, an undeveloped idea or – a mistake. We’re all guilty of this. But it’s an easy fix.

Instead of speeding through your to-do list, take an extra few moments – that all – to reflect, consider, think.

About Martin Waxman


Martin Waxman, MCM, is a digital communications strategist. He conducts AI research, leads digital and social media training workshops and speaks at events across North America. He's co-founder of two PR agencies, president of a consultancy and has worked in the industry for nearly 30 years. Martin is a LinkedIn Learning instructor, teaches digital strategy and social media at McMaster University, the Schulich School of Business, University of Toronto SCS and Seneca College. He's a member of the Institute for Public Relations Digital Media Research Center and a past-chair of PRSA Counselors Academy. He has a Master of Communications Management (MCM) from McMaster-Syracuse Universities.