Today in the Globe and Mail, Keith McArthur (subscription required) writes about how the Television Bureau of Canada (TVB), an organization that ‘markets the benefits, values and effectiveness of the TV medium to advertisers and agencies’, wants to ‘protect the public’ from a new Chanel TV ad because it’s been deemed too racy for Canadian viewers.
Thank goodness we have their protection…
But OK, you can view it here.
Personally, I think the ad is quite French (read sexy), with images that may even entice people to stop clicking for a second and watch. Regardless, it’s certainly tamer than many things on TV.
And in this channel-changing world in which we live in, something with a hint of originality and style, that harkens back to Jean-Luc Godard no less, is more likely to make us sit up, take notice and maybe even remember the product it’s promoting.
Now there’s a concept.
So why censor it? Viewers can do that themselves with a flick of the clicker.
Or better yet, as Peter Finch said in the brilliantly satirical, Network, ‘Turn off your TV…’
But still, a group of small-minded Canadian bureaucrats wrong-headedly believe they are here to deliver us from evil.
Who’s going to deliver us from them?
