Location, location, location…frustration

It seems pretty easy to get elected these days – and I don’t mean to the Canadian federal government  . I’m talking about reaching the highest office on Foursquare. Lately, I seem to be a day or two away from becoming mayor of many places I check into for the first...

Inside PR 2.51: taking the right steps in your career

I have a confession. I didn’t push the red button on my Zoom this week and had to re-record the first part of my tracks for this week’s show – solo. I had a listen and think the podcast sounds pretty smooth. And I want to give a big thank you to our...

My PR agency highlight of the year

Every year around this time, I write about the Counselors Academy Spring Conference – a gathering of some of the smartest PR agency leaders you’ll ever meet. It’s happening May 13 to 15 in Lake Las Vegas (where gamblers go to drown their sorrows :))....

So you wanna work in PR – 4th edition

Every year, two signs tell me spring is on its way: Tim Horton’s Roll Up The Rim To Win promo and the emails I get from students about to graduate and looking to break into PR. I try to acknowledge every note (though some fall through the cracks or end up in...